Mosaic 2015 Annual Report
Driven to excel: cultivating growth in crop nutrition
The Challenge The Mosaic Company wanted an impactful annual report microsite to build its investment case and report its financial performance. Through a positive user experience, the site needed to highlight Mosaic’s resilience and sustained market leadership despite a downturn in the ag industry. Design should easily extend to print with the expectation it would be repurposed for future financial and sustainability communications.
The Solution Franke+Fiorella tells Mosaic’s financial story through graphics and compelling photography. Infographics weave together educational components and performance metrics. An image-driven home page creates an intuitive, easy-to-navigate user experience. Adaptable for future reports, the design also flexes for social media, print and a robust, separate sustainability report website. Through cohesive corporate communications, Mosaic demonstrates its commitment to leadership and transparency in both financial and sustainability reporting. See for yourself at mosaicco.com/2015annualreport and mosaicco.com/2015sustainabilityreport.