Minnesota Dental Association Corporate Identity
One voice for the Minnesota Dental Association
The Challenge The Minnesota Dental Association retained Franke+Fiorella to help them reposition their organization to better reflect their mission and focus on advocacy while publicly raising their level of professionalism.
The Solution Developing a clear, thoughtful brand strategy was a critical first step in the process—as was discouraging the use of an acronym in place of the organization’s name. The logo pairs an elegant mark symbolizing people smiling together with classic typography. This contemporary, professional identity appropriately positions the organization in the dental care industry.