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Our Approach

B2B or B2C, it’s still people to people. To be effective, we help your brand form emotional connections with its audience—online, offline and face-to-face. And to do that, we trust our proven process. We take a holistic, collaborative approach, pairing your business knowledge with customer insights and our branding expertise. We listen and lead, using smart thinking to create enduring solutions that are right for your business.

“Keep things simple and intuitive. Show me positive results.” We get it. You also want the process to go smoothly. And it does. We deliver what we say we will. Because we’re invested in your success.



Our Capabilities

By focusing exclusively on brand strategy and identity design, we’re able to deliver the depth of thinking and experience our clients seek.

Our clients call us when they need to:

  • Revitalize or reposition existing brands
  • Create new brands
  • Integrate brands due to a merger or acquisition
  • Strengthen their employer brand
  • Establish consistency across all brand touchpoints

We work with a number of industries. Here are some of the areas we have added expertise.

  • Agriculture
  • Education
  • Health Care
  • Dental
  • Manufacturing
  • Professional Services
  • Sponsorship Branding

This is the core of what we do:


Insights + planning

Brand experience audits

Competitive audits

Customer insights

Employee insights

Key stakeholder interviews

Market research

Journey mapping

Brand portfolio analysis

Communications planning

Brand launch planning
Brand strategy

Brand strategy


Brand architecture

Brand management

Brand migration strategy

Merger + acquisition brand integration

Naming + verbal branding

Naming for corporate, brand and product names

Nomenclature systems

Key messaging

Tone of voice

Identity + design

Corporate identity

Brand identity

Visual identity systems

Brandmark design

Logo design

Packaging design


Corporate + marketing communications

Website design

Digital + online communications

Print communications

Online + print advertising

Brand activation and training

Brand activation tools

Brand guidelines

Employee and leadership brand training