Questar Brand Strategy and Identity Design
Questar Assessment’s fresh perspective made visible
The Challenge Questar Assessment is a key player in the educational high-stakes assessment market. Franke+Fiorella was engaged to revitalize and build equity in the Questar brand to better position the organization as an agile, bold thought leader in an increasingly competitive marketplace.
The Solution Building from the bottom up, we helped Questar articulate its brand strategy, simplify its brand portfolio and clearly define its brand architecture. We also helped them name and introduce Nextera™, its online assessment platform. The foundation of its visual identity is the vibrantly colored star graphic. It reflects both Questar’s multi-faceted offerings and its fresh, creative approach to helping clients gain the insights they need to bridge the gap between accountability and learning.
The logo and identity have been extended to many touch points including everything from its website, signage and marketing communications to presentations, tests, forms and environmental graphics. Flexibility was a critical driver of success allowing for easy adaptability to all environments – digital, environmental and print.