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Mosaic 2015 Annual Report

Driven to excel: cultivating growth in crop nutrition

The Challenge The Mosaic Company wanted an impactful annual report microsite to build its investment case and report its financial performance. Through a positive user experience, the site needed to highlight Mosaic’s resilience and sustained market leadership despite a downturn in the ag industry. Design should easily extend to print with the expectation it would be repurposed for future financial and sustainability communications.

 
Mosaic online annual report shown on laptop, tablet and smart phone
 

The Solution Franke+Fiorella tells Mosaic’s financial story through graphics and compelling photography. Infographics weave together educational components and performance metrics. An image-driven home page creates an intuitive, easy-to-navigate user experience. Adaptable for future reports, the design also flexes for social media, print and a robust, separate sustainability report website. Through cohesive corporate communications, Mosaic demonstrates its commitment to leadership and transparency in both financial and sustainability reporting. See for yourself at mosaicco.com/2015annualreport and mosaicco.com/2015sustainabilityreport.

 
Picture perfect. Compelling imagery conveys Mosaic's focus points and business drivers.

Picture perfect. Compelling imagery conveys Mosaic's focus points and business drivers.

For your information. Online and in print, infographics show Mosaic’s resilience, potential and its part in helping to meet growing demand for food.

For your information. Online and in print, infographics show Mosaic’s resilience, potential and its part in helping to meet growing demand for food.

Maximum coverage. Identity design was developed for web and print applications.

Maximum coverage. Identity design was developed for web and print applications.

Connecting the dots. Brochure spreads use colorful graphics and dotted rules to tie all communications together.

Connecting the dots. Brochure spreads use colorful graphics and dotted rules to tie all communications together.

 

PROJECT SCOPE   |   POSITIONING   |   CORPORATE COMMUNICATIONS   |   WEBSITE DESIGN