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Louellen Essex and Associates Brand Identity and Website

Enhancing the user experience, from the inside out

The Challenge Louellen Essex and Associates, a consultancy for leadership development, enlisted Franke+Fiorella to audit the company’s web and social presence and refresh its brand identity. Goals were two-fold: first, to provide easy access for customers and prospects to team building and customized training topics and resources; second, to develop a website with a blog and news section that could be easily updated in house.

 
Louellen Essex and Associates logo design
 

The Solution We conducted a competitive audit, refined the company’s brand essence and personality, and developed key messages to inform the digital strategy and design. With easy retrieval of educational content a key component of the user experience, we designed a responsive website that highlights executive material that’s accessible in various mobile formats. Custom photography and stock illustration were used to both engage and inform. A refresh of the corporate identity and stationery system completed the process.

 
Louellen Essex and Associates' responsive web site design shown on a desktop, tablet and smart phone
 

The Result Numbers talk. Louellen Essex and Associates has seen increased traffic on both the website and her related social channels. The redesigned website combines compelling imagery with ready access to extensive educational resources for executives. The sight is crisp, colorful and easy to navigate, reflecting the type of training Louellen Essex provides to her clients.

The ability to manage the blog internally and respond to reader comments and inquiries in a timely manner underscores one of Louellen Essex and Associates’ key brand attributes—accessibility.

Click here to visit louellenessex.com

 
Louellen Essex and Associates' responsive web site design shown on a laptop
 

PROJECT SCOPE   |   BRAND STRATEGY   |   KEY MESSAGES   |   BRAND IDENTITY DESIGN   |   CORPORATE IDENTITY   |   LOGO DESIGN   |   STATIONERY SYSTEM   |   WEBSITE DESIGN   |   EMAIL TEMPLATE DESIGN   |   PRESENTATION DESIGN