Valspar Social Responsibility Identities
Bridging corporate identity with social responsibility
The Challenge Valspar wanted to create cohesive identities for its three community giving initiatives that would relate to its corporate brand. The overall corporate giving platform, Valspar Provides, needed to visually communicate Valspar’s core focus areas. Its National Neighborhood Week identity should suggest Valspar’s partnership with local Habitat for Humanity affiliates, while the “Let’s Roll” mark would brand employee volunteerism.
The Solution Color, typographic treatment and graphics linked the three identities to Valspar’s brand and giving platform.
The Results Valspar saturated social media with its fully branded events—from posters and signage to employees donning National Neighborhood Week “Let’s Roll” t-shirts and hats. Across the company and throughout the United States, the identities unified Valspar’s volunteer teams and made memorable impressions for Valspar corporate social responsibility initiatives.