Enogen™ Brand Identity from Syngenta

Helping Syngenta fuel growth with a new brand

The Challenge Franke+Fiorella was engaged to develop a global brand identity for Syngenta’s products marketed to the renewable fuels industry. Because of its international scope, the project entailed developing the brand strategy and product brand name, conducting market research to determine global suitability and developing a brandmark and visual identity system.

 
Enogen logo design
 

The Solution In-depth customer insight studies helped us create a well-defined brand strategy, which informed our design development process. The brandmark, designed to work within the construct of Syngenta’s global brand identity system, expresses the concept of technology, nature and growth. Franke+Fiorella was also asked to help launch the brand by producing marketing collateral—a brochure and series of sell sheets for various stakeholder groups.

 
Enogen brand brochure design
Enogen brand sell sheet design
 

PROJECT SCOPE   |   BRAND STRATEGY   |   BRAND IDENTITY DESIGN   |   NAMING   |   LOGO DESIGN   |   MARKETING COLLATERAL