Enogen™ Brand Identity from Syngenta
Helping Syngenta fuel growth with a new brand
The Challenge Franke+Fiorella was engaged to develop a global brand identity for Syngenta’s products marketed to the renewable fuels industry. Because of its international scope, the project entailed developing the brand strategy and product brand name, conducting market research to determine global suitability and developing a brandmark and visual identity system.
The Solution In-depth customer insight studies helped us create a well-defined brand strategy, which informed our design development process. The brandmark, designed to work within the construct of Syngenta’s global brand identity system, expresses the concept of technology, nature and growth. Franke+Fiorella was also asked to help launch the brand by producing marketing collateral—a brochure and series of sell sheets for various stakeholder groups.