Naming: What Makes a Brand Name Great
Beyond Consistency: A New Approach to Identity Standards
Building Strong Brands in a Fluctuating Market
Integrating Acquired Brands into an Existing Portfolio
Trends in Visual Identity Design 2007
Effectively Managing a Global Brand Identity
Leveraging Imagery in Visual Identity Systems
Ensuring Brand Authenticity
The Importance of Research in Brand Identity Development
Five Ways to Improve Internal Brand Alignment
The Role of Packaging in Building Brand Identity
Trends in Visual Identity Design
Risks of the Incremental Brand Launch
Engaging Leadership
5 Steps to Maintaining a Consistent Brand and Visual Identity System
10 Critical Success Factors in Launching a New Brand Identity
When Not to Redesign Your Brand’s Visual Identity