From submissions of design work originating in 34 countries, 3 Canadian provinces and 32 U.S. states, Creativity International judges honored the work of Minneapolis-based brand identity design firm Franke+Fiorella for “outstanding creativity and design” in the Creativity 42 Print & Packaging Competition.
From among more than 8,000 entries, the work of Minneapolis-based brand identity design firm Franke+Fiorella has been recognized for design excellence by Graphic Design USA in its annual American Graphic Design Awards program.
Franke+Fiorella’s winning entries, chosen as part of the highly selective 15 percent to be recognized in the competition, include three for client The Mosaic Company—2011 Annual Report, December 2011 GROW Magazine and 2011 Holiday Card—and one for the firm itself, the Franke+Fiorella 2011 Holiday Card.
While providing professional services to a nonprofit organization, Minneapolis-based brand identity design firm Franke+Fiorella has been selected to receive the 2012 Ambassador Award by the Minneapolis/St. Paul Chapter of Little Brothers–Friends of the Elderly (LBFE).
The Ambassador program recognizes the extraordinary role individuals and organizations have played in advancing the mission of LBFE. The Award is not given without considerable deliberation. Franke+Fiorella's ongoing support and the far-reaching effectiveness of its actions have had a significant impact on the LBFE community, allowing the organization to be more effective in bringing companionship to isolated elders. Additionally, Franke+Fiorella helped set the stage for greater sustainability, which is key to ensuring LBFE will be fulfilling its mission for years to come.
Franke+Fiorella's contribution includes the development of brand strategy and key messages to position LBFE with constituents, as well as the design of the new LBFE logo and visual identity system, which will be made public in coming months.
The First Annual Ambassador Award Program follows the 2012 LBFE Annual Meeting of the Board of Directors on June 21 and will honor eight recipients. Franke+Fiorella Design Director Todd Monge and Marketing Director Heather Olson will accept the award on behalf of the design consultancy.
As a long-time member firm of AIGA, the professional association for design, Minneapolis-based brand identity design firm Franke+Fiorella is pleased to announce the selection of its Marketing Director Heather Olson as a recipient of the distinguished AIGA Fellow award.
The AIGA Fellow award program recognizes designers who have made a significant contribution to raising the standard of excellence in practice and conduct within their local or regional design community as well as their local AIGA chapter. Contributions in education, writing, and leadership, as well as reputation and the practice of design, are given equal consideration. The Fellow Award is the highest honor an AIGA chapter may bestow upon one of its members.
Minnesota’s 2012 Fellows were chosen from member nominations by a subcommittee of the AIGA Minnesota chapter board, and approved by the board. They will be publicly honored at a celebration event in Minneapolis on June 15 and their names will be added to the national list of AIGA Fellows. Two other Twin Cities design industry representatives were chosen for the 2012 award: John DuFresne, professor and chair of the Graphic Design Department of the College of Visual Arts, and Monica Little, chairperson of Little & Company.
Heather Olson has been integral in shaping and growing AIGA Minnesota off and on for 30 years. Through her extraordinary leadership, volunteerism, mentorship, facilitation, and advocacy, Heather has helped to build and strengthen the Minnesota chapter’s design community to its Top 5 status in the nation today. Following various committee roles, Heather was elected the first female president of the Minnesota Graphic Designers Association (predecessor to AIGA Minnesota) in 1983. She has continued to serve the chapter in numerous capacities—as board director, committee chair, event coordinator, portfolio reviewer and mentor. During her tenure as a professional in the design industry, Heather has shifted from practicing graphic designer in corporate and agency settings to marketing and recruitment director for The Office of Eric Madsen, Larsen Design, and now Franke+Fiorella. She received a B.A. with Honors from Iowa State University in Advertising Design and Journalism.
Franke+Fiorella was responsible for developing everything from the brand strategy, name and corporate identity to identity guidelines, stationery and templates for PowerPoint and marketing communications. Additionally, Franke+Fiorella conducted internal brand training and created a brand overview guide for all employees.
Tasked with unifying the company’s portfolio of existing and recently acquired industry-leading, online learning brands, Franke+Fiorella helped to integrate this merger of corporate cultures—B2B professionals and Gen-Y educators—by tapping into the two groups’ shared passion for education. Competitive audits preceded strategy sessions to define the organization, its business goals and target audience, and acknowledged its desire to visually and verbally signal a major change.
The resulting name, Edmentum, suggests “creating momentum in education” and distinguishes the company as a progressive leader in a crowded, fragmented market. The brand is conveyed through a dynamic logo design and visual identity system that together express the essence of the brand’s innovative and empowering yet approachable personality.
Minneapolis-based brand identity design firm Franke+Fiorella is pleased to bring Amber Nelson on board as a Design Intern.
Amber is a 2012 graduate of Minnesota State University Moorhead, having earned her Bachelor of Fine Arts in Graphic Design, with a Marketing Minor. She previously participated in two internships for the Hearst Corporation of New York: as a Marketing Creative Services Intern with Food Network Magazine and as an Editorial Art Intern with Redbook Magazine. Additionally, she collaborated on the design of Prairie Churches, a recently published book for Preservation North Dakota. Amber hails from Bruce, South Dakota.
Brand identity design firm Franke+Fiorella is pleased to announce the addition of Heather Olson to the employee team as full-time Marketing Director following her part-time consulting relationship with the firm.
Heather’s background in design and business knowledge contributes to her approach to marketing Franke+Fiorella. Heather actively manages many channels of communication to keep the firm visible to clients and prospects—from digital, social and print to PR, sponsorships and speaking engagements. She also provides insight to new business efforts and the recruitment of talented team members. Additionally, Heather serves on the board of AIGA Minnesota, the professional association for design, as its Director of Affinity Programming, and was named a 2012 AIGA Fellow.
Jill thrives on managing all aspects of a client’s account including client contact, planning, strategy, design development and production. Since joining Franke+Fiorella in 2007, Jill has managed the design and production of comprehensive visual identity systems and corporate communications for many of our Fortune 500 clients including 3M, The Mosaic Company and The Valspar Corporation. With both agency and client side experience, Jill has a knack for understanding client needs and guiding account activities. Her impeccable attention to detail is appreciated by all.
Minneapolis-based brand identity design firm Franke+Fiorella is invited to be the guest presenting firm at the July 26 AIGA Minnesota Luncheon at International Market Square in Minneapolis. Craig Franke, creative director, and Deb Fiorella, strategy director, will speak about “Building Strong Brands During Economic Uncertainty” at noon to members of the local chapter of AIGA’s professional association for design. Members of the public are invited to attend the event, and may register online.
Depending on the market sector where you do business, the economy is either rebounding, stagnant or lagging. Franke+Fiorella will share how to build strong brands in tough times through leadership and creativity. While specializing exclusively in brand strategy and identity design for Fortune 1000s, Franke+Fiorella has amassed a plethora of experience in helping clients meet, and often exceed, their goals. Rather than slashing marketing budgets during recessionary periods, companies that invest in brand revitalization typically move up the growth charts. The firm’s principals will provide case studies and key strategies that have proven successful the last few years—for their clients and their company.
Craig Franke, Principal/Creative Director
Clients appreciate Craig’s impeccable design sense and business acumen. He oversees the design team’s creative solutions, ensuring a visually compelling and effective approach that achieves clients’ business objectives. His career involved packaging and identity design prior to launching a business partnership with Deb Fiorella in 1993. Craig’s award-winning work includes—among many others—the design of logos and identities for Cargill, Mosaic and MacPhail Center for Music, and the design of brand identity systems for 3M and Valspar.
Deb Fiorella, Principal/Strategy Director
Deb brings a global perspective to building and managing client relationships and brands. She oversees the brand and marketing strategy behind the team’s design solutions. Working on the client side of a Fortune 500 early in her career, she understands day-to-day challenges clients face. Deb regularly educates business leaders in many industries about the benefits of design as a strategic business tool.
AIGA Minnesota is the first place to turn for inspiration, professional development, and excellence in design in Minnesota. The association’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. AIGA encourages the exchange of ideas and information among professionals involved in design and other related fields.
Jenny’s critical responsibility is to keep the office running smoothly so all team members can work efficiently. In addition, she organizes business events and visually themed celebrations for the company. She is often the first point of contact and representation of the company brand for many Franke+Fiorella clients.
Brand identity design firm Franke+Fiorella has chosen Kellie Schneider, College of Visual Arts senior design student, as the recipient of its $1,000 scholarship. Schneider submitted her design portfolio during the annual AIGA Minnesota Portfolio 1-on-1 program April 20-21 in Minneapolis.
Craig Franke, Principal and Creative Director of Franke+Fiorella, co-juried the scholarship competition with representatives of 3 other scholarships presented during the program, and selected Schneider’s portfolio to receive the Franke+Fiorella award. Franke found Schneider’s portfolio to be “grounded in simplicity and basic design principles.”
Minneapolis-based brand identity design firm Franke+Fiorella has offered for the first time a $1,000 scholarship to student designers who submit a portfolio and application during the annual AIGA Minnesota Portfolio 1-on-1 program April 20-21 at Solera in Minneapolis. The Franke+Fiorella Scholarship is offered alongside three similar scholarships by AIGA Minnesota and industry peers Clockwork Active Media Systems and Larsen Design.
Craig Franke, Principal and Creative Director of Franke+Fiorella, will participate in the juried selection of scholarship winners with representatives of the other scholarships on Friday, April 20. Winners will be announced at 4:30 pm that day.
During the scholarship selection process, the rest of the Franke+Fiorella team will provide two tours of their office at 401 North Third Street in Minneapolis as part of the weekend’s studio tour for students. Following the scholarship selection, Franke+Fiorella Marketing Director Heather Olson will sit on a panel of industry leaders to discuss professional design practice.
Franke+Fiorella is pleased to announce the promotion of team member Todd Monge to Design Director.
For the past 10 years, Todd has been integral in the design development of a number of high-visibility corporate identity systems, publications and extensive print campaigns, in addition to comprehensive logo and visual identity systems for 3M, ASV, Minnesota State Colleges and Universities, The Mosaic Company and The Valspar Corporation. Todd’s work has been honored by American Graphic Design, American Corporate Identity, Public Relations Society of America and Logo Lounge. He is a member of AIGA Minnesota, the professional association for design.
Franke+Fiorella has redesigned its brand identity “to better reflect who we are and how we work today,” according to Principal and Strategy Director Deb Fiorella. She says the new corporate identity designed by her business partner, Principal and Creative Director Craig Franke, “reflects our collaborative spirit and approach, and will work effectively across many platforms.”
The Franke+Fiorella team applied the same proven process to their own identity redesign that they use with clients: Review your brand strategy and update as necessary, listen carefully to input from key internal and external stakeholders, involve the entire team in the collaborative design process, make the identity tell a clear story and dedicate resources to make it happen.
Franke chose an all-caps stacked version of the Helvetica Neue font and a distinctive bright persimmon and gray palette for its boldness and warmth. Leveraging the “plus sign” graphic element emphasizes the company’s integrated work style and collaborative approach to the strategy and design development process. The new design and emphasis on “+” will also reinforce Franke+Fiorella’s position as a locally based company with a global perspective and reflect the characteristics of the firm’s principals and team: personal warmth, simplicity and elegance, subtle humor, leadership perspective and collaborative nature that gets excellent results.
The identity launch includes numerous marketing channels: the company website, social media, email and direct mail, capabilities brochure, business cards and stationery system, office signage, advertising and more.