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MARCH/APRIL 2008 VOLUME 4, ISSUE 2
Beyond Consistency: A New Approach to Identity Standards
Strong brands are built on more than rigid adherence to a set of rules and regulations. They have personalities and soul. And there’s an opportunity to express that soul at every touchpoint – whether it’s print, electronic or interpersonal communications, a trade show or a promotion. As one of the first expressions of a new or revitalized brand, identity standards should convey the brand’s true essence. They have the ability to generate enthusiasm and unleash the creative spirit. Read More