Minnesota Dental Association Corporate Identity

One voice for the Minnesota Dental Association

The Challenge The Minnesota Dental Association retained Franke+Fiorella to help them reposition their organization to better reflect their mission and focus on advocacy while publicly raising their level of professionalism.

 
Minnesota Dental Association logo
 

The Solution Developing a clear, thoughtful brand strategy was a critical first step in the process—as was discouraging the use of an acronym in place of the organization’s name. The logo pairs an elegant mark symbolizing people smiling together with classic typography. This contemporary, professional identity appropriately positions the organization in the dental care industry.

 
Minnesota Dental Association stationery
Young boy brushing his teeth with a Minnesota Dental Association logo on the back of his t-shirt
Minnesota Dental Association signage
 

PROJECT SCOPE   |   BRAND STRATEGY   |   CORPORATE IDENTITY   |   LOGO DESIGN   |   STATIONERY SYSTEM   |   SIGNAGE