Louellen Essex and Associates Brand Identity and Website
Enhancing the user experience, from the inside out
The Challenge Louellen Essex and Associates, a consultancy for leadership development, enlisted Franke+Fiorella to audit the company’s web and social presence and refresh its brand identity. Goals were two-fold: first, to provide easy access for customers and prospects to team building and customized training topics and resources; second, to develop a website with a blog and news section that could be easily updated in house.
The Solution We conducted a competitive audit, refined the company’s brand essence and personality, and developed key messages to inform the digital strategy and design. With easy retrieval of educational content a key component of the user experience, we designed a responsive website that highlights executive material that’s accessible in various mobile formats. Custom photography and stock illustration were used to both engage and inform. A refresh of the corporate identity and stationery system completed the process.
The Result Numbers talk. Louellen Essex and Associates has seen increased traffic on both the website and her related social channels. The redesigned website combines compelling imagery with ready access to extensive educational resources for executives. The sight is crisp, colorful and easy to navigate, reflecting the type of training Louellen Essex provides to her clients.
The ability to manage the blog internally and respond to reader comments and inquiries in a timely manner underscores one of Louellen Essex and Associates’ key brand attributes—accessibility.