Our quarterly e-newsletter shares perspectives on brand identity design, offering insights and ideas about brand identity issues. Subscribe today or read one of our issues now.
Current Issues
Fall 2011 Volume 7, Issue 3
Redesigning Your Brand’s Identity: Knowing When It’s Time In the midst of the current economy’s upheaval, the idea of redesigning your brand’s visual identity may seem ill timed. Yet attention paid to executive sentiment could reveal otherwise. Has your leadership team talked with uncertainty about your brand’s ability to stand up to present challenges? Are colleagues questioning whether the company logotype or symbol really reflects your enterprise today? If the C-suite seems anxious to convey a new or different image of the firm, should you take action?
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Past Issues
Brand Identity
- Redesigning Your Brand’s Identity: Knowing When It’s Time
- Five Keys to Maintaining a Consistent Brand Voice
- Building Business-to-Business Brands: It’s Still People-to-People
- Using Audits to Enhance Your Brand’s Performance
- How Word of Mouth Shapes Your Brand
- Integrating Acquired Brands into an Existing Portfolio
- Ensuring Brand Authenticity
- Five Ways to Improve Internal Brand Alignment
- Risks of the Incremental Brand Launch
- Engaging Leadership
- 10 Critical Success Factors in Launching a New Brand Identity
- When Not to Redesign Your Brand’s Visual Identity
- Global Brand Identity Systems
- Beyond Consistency: A New Approach to Identity Standards
- Effectively Managing a Global Brand Identity
- Leveraging Imagery in Visual Identity Systems
- 5 Steps to Maintaining a Consistent Brand and Visual Identity System
