Hestia Heating Products Corporate Identity
A warm and inviting look for Hestia Heating Products
The Challenge Hestia Heating Products, a new company and unknown brand, engaged Franke+Fiorella to develop their name and corporate identity—including a logo and stationery system. The goal was to establish the company as an upscale, elite heating products company and manufacturer of environmentally conscious biomass energy products via a brand identity comprised of a distinctive brandmark, complementary typography and color palette.
The Solution The logo utilizes a graphic expression of Hestia, the goddess of hearth and home, as the primary visual element, in combination with elegant typography. The brown and gold color palette is warm and inviting, evoking the feeling of what it’s like to use Hestia’s heating products.