B2B or B2C, it’s still people to people. To be effective, we help your brand form emotional connections with its audience—online, offline and face-to-face. And to do that, we trust our proven process. We take a holistic, collaborative approach, pairing your business knowledge with customer insights and our branding expertise. We listen and lead, using smart thinking to create enduring solutions that are right for your business.
“Keep things simple and intuitive. Show me positive results.” We get it. You also want the process to go smoothly. And it does. We deliver what we say we will. Because we’re invested in your success.
By focusing exclusively on brand strategy and identity design, we’re able to deliver the depth of thinking and experience our clients seek.
Our clients call us when they need to:
- Revitalize or reposition existing brands
- Create new brands
- Integrate brands due to a merger or acquisition
- Strengthen their employer brand
- Establish consistency across all brand touchpoints
We work with a number of industries. Here are some of the areas we have added expertise.
- Health Care
- Professional Services
- Sponsorship Branding
This is the core of what we do:
Insights + planning
Brand experience audits
Key stakeholder interviews
Brand portfolio analysis
Brand launch planning
Brand migration strategy
Merger + acquisition brand integration
Naming + verbal branding
Naming for corporate, brand and product names
Tone of voice
Identity + design
Visual identity systems
Corporate + marketing communications
Digital + online communications
Online + print advertising
Brand activation and training
Brand activation tools
Employee and leadership brand training