The Mosaic Company is a five billion dollar public company formed by the merger of two major organizations in the field of crop nutrition. The challenge was to design an identity system to communicate the brand attributes and position the company as a global leader in the fertilizer industry. The logo captures the richness and diversity of the world’s farming regions by representing fields in various stages of growth.
PROJECT SCOPE:
CORPORATE IDENTITY
LOGO DESIGN
IDENTITY STANDARDS
LAUNCH COMMUNICATIONS
CAPABILITIES BROCHURE
WEBSITE
INTRANET