3M™ Cavilon™ Repositioning and Brand Relaunch 3M Skin & Wound Care engaged Franke+Fiorella to revitalize the Cavilon™ professional skin care brand globally. The goal was to strengthen the brand by defining a brand strategy and creating a professional-yet-fresh visual identity, extending it across all communications.

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PROJECT SCOPE:

 BRAND STRATEGY
VISUAL IDENTITY
PACKAGE DESIGN SYSTEM
LITERATURE SYSTEM
PRINT ADVERTISING
IDENTITY STANDARDS