Minnesota State Colleges and Universities engaged Franke+Fiorella to create a series of compelling brochures, posters and ads to motivate under-represented middle and high school students to enroll in college. The communications, which leverage a consistent visual identity system, are available in nine languages and address common barriers to seeking higher education. They even inspired the development of a website, yesyoucan.mnscu.edu.
PROJECT SCOPE:
VISUAL IDENTITY SYSTEM
PRINT COMMUNICATIONS