MacPhail Center for Music has been an integral part of Minnesota’s musical community since 1907. Concurrent with its move to a new state-of-the-art building in late 2007, MacPhail recognized the need for a new brand identity that would resonate with the architecture and better reflect the spirit of the Center. Franke+Fiorella designed the new logo and visual identity system to reflect the organization’s passion, enthusiasm, approachability and commitment to excellence.

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