The robots aren’t coming. They’re here. And, when it comes to artificial intelligence (AI) and brand management, this is a huge opportunity for brands and the companies that own them to deepen their connections with end users.
When I was a young boy somewhere in middle school, I loved watching a TV show called Get Smart. It was a comedy based on the daily challenges and missteps of a ‘secret agent’ named Max. The appeal of his character was his obliviousness to what was happening around him while he was equipped with very cool, futuristic technology.