Franke+Fiorella credits strong client partnerships for SWEET SUCCESS
Franke+Fiorella knows the secret to a Sweet 16 milestone of success: Integrate the client in the process and stick to core competencies. Franke+Fiorella, known for creating and building enduring brands and identity programs for clients as large as Cargill corporate and as intimate as MacPhail Center for Music, has kept a laser-focus on brand strategy and visual identity design and not gone beyond what it does best: Create and build enduring brands.
Franke+Fiorella created the brand strategy and visual identity design for some of the world's most iconic brands. Recent projects include the new worldwide corporate logo and identity program for Cargill and major product and corporate branding efforts for 3M, The Mosaic Company, Syngenta, University of Minnesota Foundation and MacPhail Center for Music.
Franke+Fiorella principals Craig Franke and Deb Fiorella attribute their longevity and success to the firm's unwavering commitment to integrating the client throughout the design development process and sticking to a solid business model. Fiorella, principal and strategy director, said, "It is important that our client is involved in the process of creating and building their brand. We don't work in a vacuum without their input. Many of our team members have worked on the client side, so we know what works and what doesn't. This is reflected in our process and how we collaborate with our clients."
