Craig Franke, Principal, Creative Director
Craig oversees the creative solutions developed by the design team ensuring that the approach is visually compelling yet appropriate in achieving the business objectives of the firm’s clients. Craig’s work has been honored by many industry organizations and publications including: American Corporate Identity, American Institute of Graphic Arts, Creativity, Graphic Design USA and Print. The firm’s work has also been featured in the recently published book, Logos: Making a Strong Mark, 150 Strategies for Logos that Last.

Deb Fiorella, Principal, Strategy Director
Thorough, insightful analysis has always been a steadfast foundation of Deb’s work. Before co-founding Franke+Fiorella, Deb walked in the client’s shoes, working in a Fortune 500 marketing communications department. She understands the pressures, priorities, process and perspective of the firm’s clients. Deb serves as an advocate for her profession as a speaker and advisor for the American Institute of Graphic Arts. She has also been a speaker at design conferences, offering insights into the process of design and how it benefits both client and design firm.