3M Fire Protection Brand Identity

From industrial to retail, a sweeping change

The Challenge 3M had an opportunity to expand its industrial-grade firestop line into the highly competitive retail channel. The challenge was to redesign their packaging with a retail-friendly identity while still positioning it as a contractor-grade product.

 
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The Solution The package design system leverages strong use of color for differentiation purposes and has been successfully extended across the entire product line. Additionally, Franke+Fiorella was asked to create point-of-sale materials to help drive sales.

 
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PROJECT SCOPE   |   BRAND STRATEGY   |   BRAND IDENTITY DESIGN   |   PACKAGE DESIGN