3M Brand Identity

Global brand identity helps boost 3M brand awareness

The Challenge 3M needed to strengthen and unify its global brand presence. Franke+Fiorella was selected to design a visual identity system that would consistently express the 3M brand across all touchpoints.

 
3M brand identity strategy and standards website design shown on a tablet
 

The Solution The new visual identity system features a flexible montage design that allows individual business units to express their own unique message while also communicating 3M’s foundation of innovation and technology. A comprehensive set of online identity guidelines helps users apply the new look consistently.

 
3M employer branding postcard design and messaging
 

The Result Named in Interbrand’s Top 100 Best Global Brands rankings in 2010 (90th), 2011 (85th), 2012 (77th), 2013 (76th) and 2014 (66th): the “newly implemented brand identity system…succeeded in unifying the diverse businesses and boosting brand awareness.” (Source: Best Global Brands 2010, Interbrand, page 34)

 
Three marketing communications leveraging the 3M brand identity system
3M™ Tegaderm™ CHG brochure and 3M brand identity system desktop reference tool
3M brand identity system desktop reference tool
 

PROJECT SCOPE   |   BRAND IDENTITY DESIGN   |   IDENTITY GUIDELINES   |   BRAND ACTIVATION TOOLS